3 Ways to Integrate Social Media Into Your Marketing Plan Now

Social media is undoubtedly a part of your day to day life. If you’ve read a Tweet or logged into Facebook in the last twenty for hours, you’re part of the social media landscape, so it’s little wonder that this force has become the best new way to market your company. After all, the goal of marketing is reaching other people, and with so many focused on social media these days, it only makes sense to cash in on that captive audience. Naturally, though, you’re not going to dump your traditional marketing strategies. Instead, these tips will help you integrate social media into your marketing plan right now.

 

1. Participate – Facebook, Twitter, your own company blog. All of these are social media platforms that require participation. You can’t simply throw content at the wall in any of these places and hope it sticks. Instead, you need to make a steady commitment to joining the conversation and stay with it to help make social media effective for your business.
2. Add A Multi-Media Component – It’s not just about words online these days. Images, videos and sound clips play a rich role in adding to a user’s overall experience, and this is true on every platform. You probably already see pictures of your friends’ children on Facebook every day, right? Wouldn’t a quick video clip of your new product line help customers see why they should drop in more frequently?
3. Order the Combo Platter – If you integrate your online advertising with your offline advertising, you have a winning combination. Adding your Facebook page or your blog’s URL to your business cards or your next ad is going to help you create the community you’re looking for, and that means they can join you again and again to help get that conversation flowing.

Posted by Leslie on January 23rd, 2012 | Email | Print |