Are Site Analytics Really Important?

Measuring the effectiveness of your marketing efforts is an absolute must. It’s tough to decide where to focus your efforts these days when your budget is a bit tighter than it once was, but with a clear evaluation of what’s working and what’s not, you can make the informed decision necessary on what to cut and what to expand. Site analytics is little different in that regard. It’s one tool in your arsenal to help you understand what works about your site and what makes visitors click away. Here are just a few aspects site analytics can help you learn about your online efforts:

 

• Learn which browsers are hitting your site most often. This may not seem like the most helpful aspect, but it can help you understand a bit about your base. If they’re coming from Safari or Internet Explorer, you know you have an audience who needs a simple, easy-to-navigate site. Moreover, if many visitors use a browser that doesn’t work well with your site, you may want to make some updates to help keep them onboard with your company.

• Learn more about what makes people leave. A few clicks through an analytics report can help you understand which parts of your site are sending people somewhere else entirely. Maybe you need to make some updates to a particular page. Alternately, maybe you should scrap some of your stuff and move ahead with new sections of your site.

• Find out if mobile users are visiting you. Mobile technology is fast becoming an essential part of the web landscape, and understanding how many mobile users are hitting your site each day is an essential feature of analytics. If you have a high percentage of mobile users, shifting your site to ensure it’s as friendly to them as it is to other users could be an important sales tactic.

 

We’re long past the days where throwing a site online was enough. Measuring your efforts is the only way to get more for what you’re doing every day.

Posted by Leslie on December 17th, 2011 | Email | Print |