Archive for November 15th, 2011

Understanding the Need for Hot, Fresh Content

 

Since the dawn of search engine algorithms, getting those keywords in your content has been the way to make sure people see your site. Then, suddenly, many realized that having the keywords wasn’t enough. Those keywords had to be embedded in content that mattered to visitors. These days, even that isn’t enough. Your content has to be continually updated to get the most bang for your buck. Wondering why? The reasons behind great, updated content are really fairly simple:

 

• Keep Your Visitors Coming Back For More – Do you really want to visit a site that stays the same absolutely all of the time? It’s like going to see a movie hundreds of times back to back. The chances are good that you aren’t going to see anything you missed after the first few times, and the same can be true of a website. Once a visitor learns everything he or she needs to know, why should they return if you’re not offering anything new.
• Better Content Increases Your Page Rank – If you’re constantly offering updated content, you have a better shot at a good page rank on the major search engines. Google spiders are getting smarter with every update, and continually providing a solid, keyword friendly experience for your viewers is only going to help your efforts.
• Make Your Content Reflect Your Company – If you’re changing your service offerings or your product line or even your location, people need to know. You can’t just stick with the same stuff you had posted when you initially opened. Your business is changing and growing, and your website should be too!

 

Relying on static content to keep both search engines and visitors interested in your company isn’t going to get you the rave reviews you’re looking for. Your best bet is to continually update with fresh content that will keep everyone happy, search engine spiders included.

Posted by Leslie on November 15th, 2011 | Email | Print |