3 SEO Tips You Need To Start 2012 Off On the Right Foot

It’s a new year, and for many business owners, that means reevaluating the online marketing strategies they created in the past. SEO is probably already an integral part of what you do, but with continual changes to search engine algorithms, understanding how to update your SEO efforts has to be part of your strategy. Here are just a few things to consider for the new year.

 

Optimize For Customers

 

While many sites have a fairly narrow focus on certain keywords, keeping your customers in mind at all times is an absolute must. Yep, those keywords are still important, but the keywords aren’t going to pay your bills. Your customers are, so make certain that you write and design for them, not for search engines. Algorithms are going to come and go, but customers are going to stick with you if you focus on their needs again and again.

 

Mobile Friendly Sites Are a Must

 

New data indicates that most people spend at least 3 hours a day surfing the web from their phones and tablets, and if your site is difficult to navigate from the mobile platform, you may want to consider doing a bit of repair. Don’t forget that’s mobile friendly sites aren’t just about great design, either. Good content is a part of this package, too. If your content takes too long to reach the point you’re trying to make or you haven’t bothered to include a call to action, you may have a problem with mobile users. They’ll get bored fast and head somewhere else.

 

Don’t Forget About Social Media

 

Sure, people have been harping on it for years, but it really is an absolute must these days. From LinkedIn to Twitter to Facebook, people are spending hours on social media sites every day, and participating in that conversation has to be part of your efforts. Don’t forget that this doesn’t just mean throwing a note about a big sale up on your Facebook wall now and then. It means actually becoming part of the conversation if you want to make it work well.

Posted by Leslie on October 15th, 2011 | Email | Print |