Archive for September 23rd, 2011

Ecommerce Web Design

 

Today, business online is playing a big role in companies’ successes.  Tomorrow, it may be impossible to be successful in the corporate world without having a virtual presence.  In fact, more and more, there is a shift proving that to be true and as the economy took a slam in the past few years, this has become increasingly evident.

 

While the movement is toward selling and marketing online, the underlying premise of business remains the same – you cannot make money, nor be successful unless you convince the customer to buy.  There are a few rules that can help to ensure that the website design assists in accomplishing this goal.

 

Let the design speak to the product Whether selling a twenty dollar massage or a five hundred thousand dollar car, the layout, color pallet and even font selections should match your product.  The first should be elegant, soft, warm, and inviting, while the latter would be better suited by a hard, crisp, cool color pallet and flashy, hi-tech design elements.

 

Keep the Product in the Forefront While informative pieces, company biographies, and eye-catching images might be standard on a website, it should always be the product that is highlighted above all else.  If massage is what you are selling, the images, the text, and every other element of the site should showcase massage.

 

Let the Product Be Seen If you are selling something –even in a catalog of other items – and there is no image, then it isn’t going to sell.  An image alone, even, isn’t enough.  High quality photos that can be zoomed for easy viewing are essential for success.

 

Keep the Road Map Simple Just because the piece of information a person seeks is on your website somewhere, doesn’t mean that the person is going to hunt to find it.  In most cases if the answer to his or her question is not clearly displayed, the buyer will move on to another site.  This can include a clear path to the shopping cart, a clearly displayed price, or even an easy to use search bar for finding a product quickly.

 

Make the Path Back Apparent Buyers, once they find a site that they like will commonly search through the various products that are available on it before finally buying whatever it was that they came for in the first place.  This is a good thing for the retailer and should be encouraged.  However, if the initial product cannot be easily found again, then the sale might be lost.  The use of clear categories and menus will help keep that path clear.

Posted by admin on September 23rd, 2011 | Email | Print |